Role of social media in Obama’s success

Podcating News points to (and excerpts) CIOZone article that takes a look at the IT strategy behind Obama’s campaign, which includes Chris Hughes, who was one of the three co-founders of Facebook and now runs the campaign’s my.barackobama.com, which itself is a sort of social network.

"The Web site allows the campaign to be “owned by the masses,” Spinner says, but he encourages even big donors to complete the transaction through the Web site, saving himself the time it would take to drive to their home or office to collect a check. Although hillaryclinton.com eventually matched most of the features of barackobama.com, the Obama campaign embraced the Web more enthusiastically and fielded many of those capabilities about six months ahead of the competition, Spinner says. “The DNA of everyone working on the Obama campaign is very much a startup mentality, where what matters is how you build it, how fast you roll it out, and how you tie it together.”

Six months. A long time in the online world. Will be interesting to see how the McCain campaign does in this space.

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