Steve Rubel describes three “emerging digital careers” to watch. You can read his description of each here, but “Chief Customer Experience Officer” seems like a must-have to me:
“Want to know if a company is a good witch or a bad witch? It’s easy. The web knows. Google, the media and online communities are littered with tales of companies that have exemplary products and customer service. However, it’s often easier to find those that have been vilified for the opposite. That’s the thesis of Pete Blackshaw’s forthcoming book – Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000.
Here’s an experiment. For fun, enter any company into this special Google search engine I set up and let me know what you find. Brands are increasingly recognizing that customer experience is everything.” [Thanks, David]