Zogby Poll: 67% View traditional journalism as “out of touch”

Two thirds of Americans – 67% – believe traditional journalism is out of touch with what Americans want from their news, a new We Media/Zogby Interactive poll shows.

The survey also found that while most Americans (70%) think journalism is important to the quality of life in their communities, two thirds (64%) are dissatisfied with the quality of journalism in their communities.

Meanwhile, the online survey documented the shift away from traditional sources of news, such as newspapers and TV, to the Internet – most dramatically among so-called digital natives – people under 30 years old.

  • Nearly half of respondents (48%) said their primary source of news and information is the Internet, an increase from 40% who said the same a year ago.
  • Younger adults were most likely to name the Internet as their top source – 55% of those age 18 to 29 say they get most of their news and information online, compared to 35% of those age 65 and older.
  • Overall, 29% said television is their main source of news, while fewer said they turn to radio (11%) and newspapers (10%) for most of their news and information.
  • Just 7% of those age 18 to 29 said they get most of their news from newspapers, while more than twice as many (17%) of those age 65 and older list newspapers as their top source of news and information.

Web sites are regarded as a more important source of news and information than traditional media outlets – 86% of Americans said Web sites were an important source of news, with more than half (56%) who view these sites as very important.

Most also view television (77%), radio (74%), and newspapers (70%) as important sources of news, although fewer than say the same about blogs (38%).

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