Lost Remote’s Cory Bergman explains –again– why TV station websites lag behind newspaper sites. He identifies two root problems:
“The first is the fact that broadcast scripts are not appropriate to read online. They must be rewritten, usually by a web producer because the reporter A) “doesn’t have time” or B) can’t write. From a financial perspective, the time rewriting this script is a wasted cost. Reporters should write their own web stories — multiple updates throughout the day if needed — following AP style.
The second is the misguided notion that a TV station’s web staff is there just to repurpose TV stories with a few extras here and there. As a result, TV sites are oppressively heavy on crime/fires/accidents and feature thin TV versions of newspaper and AP stories.”
I read countless stories and posts like this and the thing that always gnaws at me is the the complete absence of any mention of radio station websites. Zip. Nada.