Google gets into local news

Google News now allows you to localize a section of the stories. Scroll down just beneath the fold for the box to type in your city or zip code.

“This is pretty huge, folks, and it spotlights the need for everybody in the local news business to adopt best practices when it comes to unbundled distribution,” writes Terry Heaton. True enough, as Google News ranked #9 in Nielsen-Netratings for December — higher than USAToday.com and WashingtonPost.com.

If you’re a local news guy and look at this and say, “Ah, but they missed some stories!” … you’re missing the point.

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