Given that the FedEx Cup commercial has been viewed more than 80,000 times in the last few weeks, you could make the case that it’s not just a TV spot. It got emailed around our office yesterday morning.
The latest version of Photo Booth was supposed to make it easy to put a still image or video behind you when doing an iChat video conference. I’ve had mixed results, even using the green screen backdrop I set up in the basement. But Apple will get this right eventually and it will be very useful, as seen in the FedEx spot.