Why “old” media struggle online

Lost Remote’s Cory Bergman on why most TV stations haven’t done well online:

“I’ll give you these four reasons: 1) lack of investment in people and technology 2) unwillingness to take necessary risks 3) TV-driven power structure which results in the inability for web management to quickly allocate resources as they see fit and 4) a bizarre addiction to brand consistency, which limits creative ideas up and down the organization.”

I think these apply to most “old media” companies. Brand extension is not always the way to go.