Broadcast Engineering reports the findings from a new Sacred Heart University poll showing a significant decline in the percentage of Americans who say they believe all or most of media news reporting (compared to a 2003 poll).
“Currently, 19.6 percent of those surveyed said they believe all or most news media reporting, down from 27.4 percent in 2003. Just less than one-quarter in 2007 said they believed little or none of the reporting, while 55.3 percent suggested they believed some media news reporting.
The poll revealed that Americans generally gave the national news media poor ratings in six different areas measured. The average positive ratings were:
* Quality of reporting — 40.7 percent
* Accuracy of reporting — 36.9 percent
* Keeping any personal bias out of stories — 33.3 percent
* Fairness — 31.3 percent
* Presenting an even balance of views — 30.4 percent
* Presenting negative and positive news equally — 27.5 percent
Additionally, the poll showed a growing perception that the media try to sway public opinion, 87.6 percent, up from 79.3 percent in 2003, and public policy, 86 percent versus 76.7 percent in 2003.”
Hmm. Only a third of those surveyed think the media keeps personal bias out of stories. In 35 years, I’ve never met a reporter who didn’t believe he or she was totally objective and free from personal bias. Wonder who’s right?