My friend Chuck understands the power of new media as well as anyone I know. Not in the abstract. He lives it and breathes it. He’s posted 100+ video clips on YouTube that have –collectively– been viewed 170,000 times. One of those –a John Deere product introduction– has been viewed 15,000 times.
Question for anyone who thinks they’re in the "media business" in 2008: Do you know how to post a video clip on YouTube? If you don’t, you aren’t.