Advertiser Optimism by Medium

From Terry Heaton’s PoMo Blog:

"Advertiser Perceptions latest survey of 2,047 ad executives (published twice yearly) — as published by Online Media Daily — reveals growing pessimism among ad buyers about traditional forms of advertising. I view this study as significant, because it speaks directly with people who are making decisions about spending money."


Only newspapers face a smaller increase and larger decrease than radio? [Emphasis/red from original post]

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