Blogging as marketing tool

Good story in the NYT Small Business section on blogging as a marketing tool:

“…while blogs may be useful to many more small businesses, even blogging experts do not recommend it for the majority.

Guy Kawasaki, a serial entrepreneur, managing partner of Garage Technology Ventures and a prolific blogger, put it this way: “If you’re a clothing manufacturer or a restaurant, blogging is probably not as high on your list as making good food or good clothes.”

Blogging requires a large time commitment and some writing skills, which not every small business has on hand.”

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