The story behind the amazing Nike Freestyle ad

A few posts back I pointed you to a terrific segment on professional poker players, produced by This American Life. I don’t think I mentioned that the first segment in that show was just as good.

Joel Lovell visits 19-year-old Luis Da Silva, one of the stars of a popular series of Nike commercials featuring professional and amateur basketball players doing dribbling tricks. You can watch the amazing Nike ad on YouTube (it’s been viewed more than one million times). While you’re there, check out the parody spot… and the soccer version.

Leave a Reply

Your email address will not be published. Required fields are marked *