Radio’s “discarded audience”

“First the standards vanished from radio, as stations that played lots of Frank Sinatra, Peggy Lee and Ella Fitzgerald went dark. Then over the past couple of years, the oldies format collapsed, and suddenly the sounds of Motown, Elvis and the Beach Boys were hard to find on the radio. Now, even classic rock stations are starting to feel the pressure, as commercial radio strains to find ways to connect with younger listeners who find most of their music online.”

AARP is happy to address the frustration that there’s “not enough choices on the radio.” The organization is finding that its 39 million members are eager for programming they can tap into through the latest technologies. AARP is podcasting, Web streaming and even offering a branded version of Pandora.com. AARP’s next wave of audio programming will be “user-created media a la YouTube.”

— WashingtonPost.com – Thanks, Kay

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