Learfield Sports Operations: Then and Now

Learfield Sports

The Learfield Sports Operations Center is a real thing of beauty. Great equipment, well designed. A really nice place to produce sports broadcasts. It wasn’t always so. My recent photo spelunk turned up this shot taken in the basement of Learfield’s former headquarters, an old house on McCarty Street. Kim Steiner (the guy in the photo) was about 5′ 7″.

Basement - Learfield Communicatons (McCarty St)

In 1984, we began producing the broadcasts for Iowa State, Oklahoma State and Kansas. We already had the rights to Missouri and were producing those broadcasts in a studio shared with The Missourinet. Because there was absolutely no more room for studios, the engineers jammed some small mixing consoles into a corner space in the basement (where the engineers also lived).

Cramped, dusty and… dangerous. You could always recognize the new guys by the contusions and lacerations on their foreheads.