NHL Capitals make news by reporting it

The Washington Capitals, a National Hockey League team, plan to send four reporters to Moscow to cover the International Ice Hockey Federation World Championship (underway). The Capitals will partner with Clearspring Technologies to deliver audio, video and text content to their site for Caps fans, as well as to local, national and international media outlets via a specialized widget.

The local medea elected not to cover the event so the Capitals decided the could and would. And share the news with new and traditional media outlets and syndicate it far and wide. [E-Media Tidbits]

My mind reels at the implications of this.

Let’s say the Pooterville Drum and Bugle Corps make it to the national finals in Bangor, Maine. The local radio station can’t afford to send a broadcast crew but the kids could throw up a blog and go crazy posting video, audio, stills, minute-by-minute reports… all brought to you by the Pooterville Sports Boosters Club. Does anyone doubt that a couple of passionate, knowledgeable fans can provide better, more complete coverage than the local radio station? And if the local station wants to air some of their stuff…great.

If I were running the local radio station (or newspaper, or TV station)… I think I might encourage this and provide the tools, training and web-hosting.

Leave a Reply

Your email address will not be published. Required fields are marked *