How to Write for the Web

From Cory Bergman’s (Lost Remote) Guide for TV Newsrooms. He offers 11 tips that apply equally well to radio newsrooms. My favorite was the one on writing headlines:

“The trick is writing headlines that not only compel people to click, but also show up in search results. It should be simple, straightforward and active. It should emphasize a twist or compelling fact in a story, such as “buried alive” or “gasping for air.” It should contain search keywords. And it should attribute when necessary.”

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