Why blogs matter: Reason #236

Let me preface this by saying –again– how much I like Hy-Vee. Our local store is working hard and making a big investment to give us an even better shopping experience.

Over the noon hour, I posted about trying to take a photo in our newly remodeled store. No biggie.

Fast-forward less than 10 hours: I search Technorati (a blog search engine) for “Hy-Vee” and get 5,000+ results. My post was #3 on the list.


How many will see my post? Who knows. The point is…in 2007…every customer can be heard. When they walk out of your store, they can sit down at a computer and talk to the world about their experience with your company. Do you know what they’re saying?