I don’t normally quote without attribution. But I’m not sure the source of this astute (but painful) observation is ready to be “out.” Let’s just say he’s been selling 30’s and 60’s for a long time and is trying to find the path in the Murky Media Mists:
“For last few years we have been mired in a quagmire of similar results. Even though we have seen an influx of new advertisers to the industry the overall sales numbers have been relatively flat for three years. In spite of that I have continued to do the same thing. March out the same standard media kit, pitch the product in the same way to the same people and hope and pray for improved results.”
But he’s got a plan and promises to share it soon. Stay tuned. Once again, I’m flashing on the alter-call scene in Sargeant York.