Made you look!

Stealth Ad

One assumes the folks at BE (Broadcast Electronics) paid extra to sneak their ad in with the the latest news stories at Radio Ink. Yes, they gave it a dateline of “Advertisement,” but the obvious intent was to trick the reader into clicking on the “story.”

This would be like having one of our news anchors slide right into a commercial that was written and presented as though it were the next story in hopes the listener would hear it before figuring out it was a commercial.

I like Radio Ink. I like BE. I’ve purchased lots from them throughout the years. But this little scam leaves me with a negative feeling about both.