$1.6 million for Branson.com

So says pal Morris James. “The most money ever paid for a dot-com address for a city was for Branson.com. Commercial real estate broker Larry Milton and his wife plunked down $1.6 million for the address last year.”

For that kind of money you’d expect to be at the top of the Google ranking and Branson.com is (the top of the non-paid results). The link reads: “Branson.com: The Official Website.”

Like Morris, I wonder what makes the site “official?” Would the local Chamber of Commerce have a better claim on that distinction?

Stories like this always remind me how fortunate we were to register (waaaay back when) our company names (Missourinet.com, RadioIowa.com, Learfield.com). But one of my favorites is Legislature.com.