“It’s a whole new generation of lawyers out there. Many younger lawyers feel more comfortable online than anywhere else. Law firms who hire some of the brightest and talented young professionals in the world have a hidden treasure of innovative Internet marketing ideas in these young people. It’s time to unleash the talent you have. Law firms who do so will be rewarded in not only increased revenues but also in their recruiting efforts to land the best and brightest.” — Kevin at LexBlog
He links to some very good examples to support his position.
Disclosure: Life-Partner and Best Pal Barb is a lawyer. No interest in blogging. And, as far as she knows, none of the three or four hundred attorneys in her firm are blogging. At least not professionally.