“The days of listening to two or three radio stations on a regular basis are long gone, a sign of the times Clear Channel is more than willing to acknowledge. In a direct nod to podcasts and satellite radio, the terrestrial leader is looking to expand its online reach by creating its own hyper-targeted programming for two of the most underserved niche audiences on the airwaves — Nascar fans and the gay community.” — AdAge.com
Somebody(s) at Clear Channel has figured out “this Internet thing.” This article is worth a read.
There are probably some NASCAR formats on the air but I’ve never heard one. And I sure don’t expect to hear a station programmed for the gay community. I think this is a brilliant move and would like to hear some of the stuff they produce.
In a very short time, Rock, Country, Easy Listening, News/Talk and similar formats will seem quaint and anachronistic.
I know what you’re thinking. Why not program for gay NASCAR drivers? Why indeed?