Apple has three new ads for their Get A Mac series and Justin Long is still part of the campaign. But John Hodgeman clearly seems to be the star of the series.
I couldn’t help thinking of these ads as I watched the pathetic TV spots for the Microsoft Zune. Like the Supreme Court justice said about porn (“I know it when I see it.)… most people know “cool” when the see it. The Zune might eventually be a technical and financial success, but it has a ways to go before becoming cool.