Clear Channel Radio’s online division has announced that it will add news and video content from Reuters to its News on Demand service on CC Web sites.
“Clear Channel Radio’s News on Demand product combines on-demand video and text feeds from Reuters with CCR’s 24/7 coverage of breaking news, business/financial stories, entertainment news and human-interest features. The product also allows CCR stations to upload their own local news to their sites, giving both local and national news coverage from station sites on demand.”
I’d love to see exactly what “on demand” means but I can’t argue with the strategy. I hope more of our affiliates will get their online act together and inlcude our our state news and sports content on their sites. And I wonder where AP was/is in this mix. Too pricey perhaps? I’d love to hear more about this. SteveMays at Gmail dot com [Radio and Records]