“There is no online department. It has ceased to exist.”

Jeff Jarvis points to examples of how some newspapers are trying to survive in the online world:

DelawareOnline is reorganizing the paper’s newsroom to be platform agnostic. A few years ago, only four people could post on the web but now 50 can and the number of web updates skyrocketed. They are a small paper and so they are not throwing staff at this; they are throwing simplicity at it: They are using iMovie and GarageBand to produce multimedia. He said that they have had four people leave because multimedia is not for them. I see that as a very good thing. Welcome to the future, newsroom. Says Paul: “There is no online department. It has ceased to exist. We are the online department. The newsroom is the online department.”

News organizations that are unable or unwilling to grasp this and make the transition will die.

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