More stations, same content

Mark Ramsey on the transitional nature of technology and what it means for broadcastsers: “In a shockingly short span of time – perhaps five to ten years – the Internet and/or other wireless-based audio entertainment and information channels will be widely distributed substitutes for radio as we know it today. And your content will either be there or it will not be. … If you think all you need is a website and some podcasts and a frequent listener club, you’re wrong.”

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