Can’t say why, but my first flash upon reading about the YouTube Underground Contest was the early days of MTV (back when they played videos). Then American Idol popped into my head.
Cingular is sponsoring the contest so the winning video will be showing up on a bunch of cell phones. There’s some other cool exposure that the winning band will love but doesn’t cost YouTube or Cingular much money. What a great promotion. [via Podcasting News]