Hello, this is (your name here) for Claire McCaskill

TeleprompterI’ll never know the story behind this fund raising video Sheryl Crow made for Claire McCaskill’s U.S. Senate campaign. Maybe Sheryl insisted on reading the stilted copy, off mic, while looking a couple of feet to the left of the camera. But I doubt it. I have to believe some flack wrote the copy and it was poked and prodded until there was not an ounce of humanity left. Control the message! Control the message!

Do you really think you can write a better sentiment than a Grammy winning songwriter? Please. You just start rolling and let Sheryl tell us why she thinks McCaskill is the best candidate. You do a little editing if you need to. Leave it to a campaign flack to make a charming rock star look like an animatron.