Niche audiences

“While Rocketboom reaches a mass audience, Baron sees his next opportunity in niches. As an example, he suggests a program to target “high-end tennis players.” It would be natural for Wilson Sporting Goods to advertise tennis racquets and “Viewers might actually be interested in the commercials,” Baron said. He believes that while only 10,000 people might watch, it’s so cheap to do Internet video that such programming is economically feasible.” — Rocketboom’s Andrew Baron on possible sponsorship opportunities

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