Web Content Strategist

For the past 6 or 7 years, I have been working with our company’s websites. Sometimes that means designing from scratch. Sometimes we outsource the design and/or development and I manage the project. I support usesrs –internal and clients– on various content managment tools. And a bunch of other stuff. And from the beginning, I’ve struggled with a title for this position.

Some of our folks introduce me as “web guru.” Hate that. Implies a level of mystical knowledge I will never posses. Same for “webmaster.” I’m not even the master of my domain.

I’ve used Online Editor and that’s not bad. Funky Web Monkey and Pile-Drivin’ Digital Daddy are fun but I’m really not funky nor a driver of pile. I fall back on “Web Guy” (Web Boy wasn’t working) from time to time.

Today, I spotted this title: Web Content Strategist. “Strategist” seems a bit grand but I do think a lot about what we’re doing and where we’re going with our growing number of websites. So, maybe.

4 thoughts on “Web Content Strategist

  1. Oh dear, don’t give in. Keep your title of “web guy” and shun the iron grip of corporate america’s newspeak.

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