AgWired’s Chuck Zimmerman shares a story that illustrates the power of the blog. Syngenta (a big biotech company) had Chuck come in and blog a “media day” event a couple of weeks ago:
“This event started around 8am and was finished around 3pm. I posted 20 times including over 20 pictures and 5 audio interviews and they were all on AgWired before the end of the day (same day). Many of the posts were done during the actual presentations.
At the end of the event I burned all the pictures and audio to a CD and left it with them. They can post them onto their own website and it’s my understanding that is exactly what they plan to do. Their investment in this is minimal and yet they have immediate multimedia content that’s online before the other media attending even get home to their offices.”
No studio. No camera crew. No editors. One guy with some consumer grade gear and a truck-load of hustle. Is this journalism? I have no idea. And the people at Syngenta don’t care (as long as what Chuck posted is accurate).
If I were in charge of media at Syngenta, I’d ask everyone that covered the event to send me a link to their coverage (or a copy of the magazine article or a video clip of the TV piece, whatever). Then I’d make up a little matrix showing the coverage; when it got “out there”; and what kind of Google ranking it produced.