The Long Tail (Book)

If you loved Chris Anderson’s Wired article (Octoboer, 2004), The Long Tail… you will love his book (same name). I’m just a couple of chapters in but finding “hmmm” nuggets on every page.

Most of the top fifty best-selling albums of all time were recorded in the seventies and eighties (the Eagles, Michael Jackson), and none of them were made in the past five years.

Anderson provides a deeper understanding of why Amazon and Netflix, et al. are so popular. This might be a two-highlighter book.

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