Three new “Get a Mac” TV ads. I think these are funnier if you have your hands on one of the new Mac Books as you watch them. It’s the pity in the voice and face of the Mac kid that just breaks your heart. You can deal with gloating or taunting, but the sympathy is a killer. When the Mac kid hops out of his nice, white box and leaves the PC guy in his brown cardboard container…I want to reach in and lift him out and give him a hug. Brilliant ads.