In early 2005, I linked to an Adrants item about Cadillac trying out five second commercials (and made the obvious reference to Max Headroom). According to Advertising Age, Clear Channel is considering one-second commercials (called Blinks)
The Blinks could be used in a number of ways. Clear Channel’s Creative Services Group crafted a demonstration spot using the McDonald’s jingle, and placed it between one hip-hop song and another. The group also created a Blink for BMW’s Mini Cooper with a horn honking and man’s voice saying “Mini,” and placed it before miniaturized news reports. (Neither marketer has a deal with Clear Channel for Blinks.) Other audio mnemonics that could use Blinks are the Intel chime and the NBC bells.
Sounds like a publicity stunt but who knows. Not sure how this syncs with CC’s “less clutter” philosophy. If anybody has heard one of these (or, better still, could send me a wee air-check), gimme a shout. [Thanks, Jackie]