Most radio station websites are nasty. Sorry, but it’s true. Regular readers already know my thoughts on this, but take time to read a more thoughtful commentary by Brian Maloney in Inside Radio. In a nutshell, Maloney urges radio stations to “fix their websites” before they do anything else. You’ll know radio station managers are getting a clue about new media when their websites are as good as those of their local advertisers.
Station Manager Clue-Check #1: Make a list of your 10 largest (annual billing) advertisers. Go to their websites and print the home page. Now, do the same for your station website. Spread them out on your desk and compare them.