Mark Cuban: “Blogging is personal, traditional media is corporate.”

“Traditional media has become almost exclusively corporate while blogging remains almost exclusively personal. (People in traditional media) get hired for a specific job and they have to do that job. They get hired by a corporation that is most likely public, which means their senior management , the people they ultimately report to, have to put getting the stock price up above all else. That is really what blogging vs traditional media in 2006 has come down to. Bloggers drive blogs, share price drives traditional media. Blogging is personal, traditional media is corporate.

Which is exactly why blog readership is going up, while traditional media is consolidating, if not contracting. Traditional media goes to work, bloggers live their work.”

I encourage you to read Mr. Cuban’s full post. Say what you will, Mark Cuban has always been about five minutes ahead on the old “Information Highway.” And he understands blogging as only a blogger can. [via Scripting.com]