Ad agencies dropping “radio” for “audio”

Something called the Streaming Media East conference was held earlier this week in New York. One of the discussion panels was “The Changing Face of Internet Radio” and –according to a couple of the panelists– some of the major national ad agencies are dropping the term “radio” in favor of a more accurate lable: “audio.” One panelist went so far as to point out that “audio” is a cooler word than “radio.” (Gulp)

Two of our networks (Radio Iowa and Wisconsin Radio Network) have the word “radio” in their names. Hmm. “Audio Iowa?” That’s a lot of vowels. “Wisconsin Audio Network.” I don’t know.

You can watch the panel discussion here. [via RAIN]

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