Do people still get what we once called “new car fever?” A completely irrational, irresistable desire to buy a new car? I buy a new Toyota every 10 or 15 years, so I don’t suffer from this particular affliction. I am, however, suffering from Mac lust. I want one of the new MacBook Pros. I have a couple of computers at work; a year-old Dell here at home; a perfectly good ThinkPad. I do not need another computer. But I want one. I have never used a Mac. Don’t look forward to having to learn a new operating system or move back and forth between Mac and PC.
I want a Mac because they are cool. And all the cool kids have them. They are sexy. There is no logic or reason at work here. This is happening in the lizard part of my brain. I’ve thought about sneaking over to St. Louis to the Apple store and putting my hands on one of the new MacBooks. But that’s like saying I’ll just lie down on the bed next to the super-model, but we won’t “do anything.” If I walk in that store, I’ll walk out $2,500 poorer. So I’m holding on. Like a junkie trying to survive the shakes and chills and maybe in the morning I won’t want that fix.