Doing what radio does best

Tornados hammered parts of the midwest Sunday night, including Springfield, Illinois. TV was off, cable down, power out, Internet out, newspaper 12 hours from publication…but radio station WMAY was on the air, doing what radio does best. GM Glen Gardner shares this sement from a caller that illustates how to keep radio relevant. [AUDIO: 2 min MP3]

Notice that the person on the air who took the call didn’t interrupt. Didn’t feel the need to jump in and start yapping. That is so rare. If radio has a future –and I hope it does– it won’t be endlessly playing the same 400 songs or turning the signal over to Rush for 3 hours. It will be in on-the-ground, local relevance like this. Thanks, Glen.

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