In the future, listeners will buy the content, not the channel. They’ll be more apt to listen to what’s ON your station, not your (radio) station itself. … Talk to the TV networks and they’ll tell you that creating content is a risky, expensive business. But a handful of hits make all the risks worthwhile. The radio industry will have to awaken to new market realities: Investment, trial, failure, success. More programs, less programming. There will be no free lunches and no shortcuts. It will not be possible to operate multi-million dollar franchises like an FCC-licensed CD player.
Once again, Mark Ramsey demonstrates real insight into what’s happening in/to the “radio business”