Does public broadcasting need a new name?

“…broadcasters (should) start viewing themselves as multimedia companies, and even changing their names to help spread the message both internally and externally. The internet is NOT broadcasting, and the more we understand that, the quicker we’ll get on with business models that’ll meet our needs in a Media 2.0 world.” – Terry Heaton

A couple of years ago we dropped the “network” from one of our networks because it was felt to be somewhat…limiting. No long reflective of what we are or are becoming.

One thought on “Does public broadcasting need a new name?

  1. Mr. Waschick and others will of course debate this with me. But I think it can still be called “broadcasting” with no relation to the medium used.
    PBS that little trooper!

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