Love real love not fade away ran a story earlier this week headlined: “As 30-Second Spot Fades, What Advertisers Will Do Next.” The story looks at some of the tactics being used to reach consumers in a post-30s world. What the story did not address was what broadcast media –which rely on 30-seconds spots– will do if/when advertisers stop buying spots (“Here Spot! Come on boy!”) Sounds like somebody has been reading Joseph Jaffe’s book.

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