Outside the box. Inside the box. Which is it?

In his latest book, Get Back in the Box: Innovation from Inside Out, Douglas Rushkoff says “smart businesses hire employees who are deeply familiar with the company’s core products and encourage innovation by cultivating a fun, collaborative work environment.” I’m highlighting something on almost every page and will share some nuggets here when I get a few minutes. Here’s an interview (MP3) with Mr. Rushkoff by Bazooka Joe at Smallworld.

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