The following item appeared in a recent RTNDA regional newslettter:
Thirty broadcasters in Nebraska have joined a network of stations sharing winter closing information. The idea started in Kearney at KRNY-FM and has grown into an on-line and on-air entity known as weatherthreat.com. The most notable feature of the service is its price—free. Schools, organizations, and the media can all use the service at no cost. On the network’s web site, creator Travis Hollman adds, “But along with being priced right, I would say weatherthreat.com is unique in that it is a non-exclusive network that is operated around the clock by local media working together for a common good.” The system works by giving accounts to all who participate, allowing them to log in and post or check closings. Hollman says he may expand to other states.
At first glance, this looks like a pretty good idea, well executed. These kinds of things almost have to be collaborative to work and getting a bunch of radio stations to cooperate is a good trick. But even if they can’t make this thing regional, it could work on a district-by-district basis. (Thanks, Kay)