BASF gets it

BASF nanoRemember when your insurance agent would send you a calendar for Christmas? The tech-savey marketing folks at BASF sent a few of our reporters 4 gig iPod nanos.

You spend the entire year listening to the needs of your audience. So for all of your attentive support, we would like to present a holiday gift that will enable you to hear our heartfelt appreciation. (Don’t worry – this gift doesn’t involve us caroling on your doorstep.) Since BASF is a leader in crop protection technology, we thought it would be appropriate to give you the latest advance in audio technology: the iPod nano.

It’s important to know that this gift extends beyound its small dimensions. You will have already received an email from us with a recorded holiday greeting. Now go to www.AgMediaCentral.com to hear the second part of our message, which you can listen to online or download to your new iPod.

This link also includes a few questions that will help us to listen to your needs. When you visit this link, you’ll receive an additional gift with our appreciation: a prepaid iTunes Music Card worth $15.

 

Note: if you are not currently registered for www.AgMediaCentral.com now is a great time to sign on – it only takes a minute.

Man. This just works on so many levels. Hang on girls, 2006 is going to be a wild ride.

One thought on “BASF gets it

  1. It does work and it will work. Of course if they start podcasting audio/video content that’s product or service related would farmers like to subscribe too? I wonder how many farmers have or would like to have an iPod?

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