Bad movies reduce movie attendance

“A study by LA-based research firm OTX found among young men 13-25, 24 percent saw fewer movies than they did in 2003 and have shifted that leisure time to IMing and playing video games. Of course, unsurprisingly, it’s also due to only 35 percent saying there’s an “excellent selection” of movies as opposed to 60 percent two years ago. Cost was also cited as a factor as well with 68 percent claiming movies have become too expensive.” [AdRants]

Shitty movies that cost too much. Crappy theaters. Endless ads for karate studios and overweight real estate agents with bad hair. We were planning to see Serenity and Mirrormask in a theater but, you know what? Screw the theaters. Not another dime. I’m gonna wait for the DVDs.