Podcasting: It’s all about the links

“What’s special about podcasting, though, is how it makes it simple for individuals or companies to express themselves and, if what they have to say is interesting, enlightening, or clever, to earn attention. You can point someone to a worthy podcast through a link on your blog, or an e-mail to a friend, in a way you could never point them to a snippet of radio. That’s powerful.”

“Podcasting isn’t about to kill radio or take it over, but as blogs are doing to publishing, it will make the radio industry reevaluate its relationship with the audience and leverage its strength as a mass medium.”

— Boston.com via Dave Winer