I thought movie ads were just for karate studios

Story on the Broadcasting & Cable website about ad buyers shifting to new media:

“Advertisers are shifting as much as 20% of their media dollars away from traditional media—TV, magazines and newspapers—and moving them to emerging categories, such as the Internet or movie theater ads.”

Hello? Did you forget radio? Are we not part of traditional media? Or are we not affected by this? (I’m looking for the pony.) And please tell me advertisers are not really taking money out of radio to buy movie theater ads. I refuse to believe that.

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