Blipvert finally here

Catering to the ever dwindling attention span and capitalizing on its name, One Second breath freshener has placed a one second commercial during every commercial break on every TV station in Belgium yesterday. I think the blipverts on Network 23 were 5 seconds.

“High-speed commercials condensed into a few seconds that prevent channel changing and embed themselves in viewer’s minds. Sometimes they cause the heads of viewers to explode.”

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