“Podcasting is a whole new system, a whole new class of activity. It may be like radio, but we make a mistake if we understand it in terms of radio. Think of it instead as a new life form that’s native to the Net. That some of it can be leveraged, or harvested, for the radiosphere, fine. But understand that the pioneers here are blazing new trails, opening new frontiers. Not restoring old burned-out cities.”

— Doc Searls on podcasting and broadcasting